In every business, in every department, managers are accountable for the money they spend, and how effective that spending has been. Marketing analytics is no different. Unfortunately for years, marketers were executing plans based on gut feel, or unreliable numbers.
Digital Marketing Analytics For A Changing Era
In this digital age, marketers can no longer flounder around in the dark to figure out if their tactics are effective. With almost all aspects of business and personal consumption conducted online, it is no longer difficult to track return on investment. Aided by the right tools, the ability to make informed, data-driven decisions by looking at digital marketing analytics, marketers can answer key questions such as:
- What are your most successful marketing channels?
- Where are you getting the most bang for your buck?
- How are your customers engaging with your company?
So where do you start? What do you need to measure? How do you measure what you require?
Minerra’s latest whitepaper answers these questions and more. We take a look at the evolving role of the marketer and what’s important now and in the future. We explore the role of analytics in marketing, and take you through some of the ways you can start leveraging the data you are no doubt already accumulating in the background.
Download the whitepaper
Wherever your marketing department is in your analytics journey, Minerra is happy to help. Download our whitepaper to learn more about marketing, analytics, and how you can optimise your marketing approach. If you have any questions, or would like to chat about how we can help, contact us.